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Hooters Responds to New ‘Thong’ Shorts Outrage by Saying It’s Just Trying to ‘Empower’ Women

In response to backlash over Hooter’s skimpy new uniforms, the company has affirmed its commitment to “inclusivity” and “empowering” women.

SO WHAT

Wokeness is no longer just an ideology – it’s also a marketing strategy.

WHAT HAPPENED

Numerous employees of the restaurant chain have in recent days posted videos to Tik Tok and other social media platforms complaining the new shorts are too revealing.

@theflathootersgirlReply to @kat.abrramo so here’s what they look like on! I had to use a tape measure for my sizing and then I still couldn’t get them off after this video 🙂 #uniform #hooters #shorts #hooterstiktok #college #waitress #restaurant #hootersgirledition #OneSliceChallenge♬ A moist healing song – Nez Tunes

“Starting Oct. 4, all Hooters girls should wear the new shorts when working once they arrive to stores,” the company said in a recent policy notice to employees obtained by the New York Post. “The old shorts should not be worn.”

  • Social media users slammed the directive from Hooters, which has been accused of objectifying and degrading women since its founding in 1983.
  • Hooter’s employees have the right to express discomfort over the new thong uniforms,” said one user, in a popular tweet. “Working at a place called hooters does not entitle the company to diminish the size of the bottoms.”

THE RESPONSE

Amid the public outcry, Hooters reversed course on its new uniform policy, positioning itself as a champion of inclusivity and women’s empowerment.

  • “We’re excited to see a national trend toward self-expression and inclusivity that bodes well for our marketplace,” a spokesperson told Insider in a a statement Sunday, saying employees will have the option to keep wearing the original, longer shorts.
  • “We work continuously with our Hooters Girls to refresh and update the image of our brand ambassadors and to empower them to feel their best while at work.”
  • The spokesperson also said Hooters appreciated “the feedback, both positive and negative, regarding a more accommodating and inclusive image policy on tattoos, jewelry, nails, hairstyles as well as new uniform options — to include new top styles, shorts and the addition of socks.”

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