In response to backlash over Hooter’s skimpy new uniforms, the company has affirmed its commitment to “inclusivity” and “empowering” women.
Wokeness is no longer just an ideology – it’s also a marketing strategy.
Numerous employees of the restaurant chain have in recent days posted videos to Tik Tok and other social media platforms complaining the new shorts are too revealing.
@theflathootersgirlReply to @kat.abrramo so here’s what they look like on! I had to use a tape measure for my sizing and then I still couldn’t get them off after this video 🙂 #uniform #hooters #shorts #hooterstiktok #college #waitress #restaurant #hootersgirledition #OneSliceChallenge♬ A moist healing song – Nez Tunes
“Starting Oct. 4, all Hooters girls should wear the new shorts when working once they arrive to stores,” the company said in a recent policy notice to employees obtained by the New York Post. “The old shorts should not be worn.”
- Social media users slammed the directive from Hooters, which has been accused of objectifying and degrading women since its founding in 1983.
- “Hooter’s employees have the right to express discomfort over the new thong uniforms,” said one user, in a popular tweet. “Working at a place called hooters does not entitle the company to diminish the size of the bottoms.”
Amid the public outcry, Hooters reversed course on its new uniform policy, positioning itself as a champion of inclusivity and women’s empowerment.
- “We’re excited to see a national trend toward self-expression and inclusivity that bodes well for our marketplace,” a spokesperson told Insider in a a statement Sunday, saying employees will have the option to keep wearing the original, longer shorts.
- “We work continuously with our Hooters Girls to refresh and update the image of our brand ambassadors and to empower them to feel their best while at work.”
- The spokesperson also said Hooters appreciated “the feedback, both positive and negative, regarding a more accommodating and inclusive image policy on tattoos, jewelry, nails, hairstyles as well as new uniform options — to include new top styles, shorts and the addition of socks.”