Last updated: July 12, 2021
Welcome to the official web site (the “Site”) of The 4pm, (“The 4pm”).
Please note the distinction between our privacy practices in connection with your visit to the Site, and our Terms of Service.
Information Collected and how it is Collected
Voluntary Information: We may collect personal information you voluntarily provide to us including your name, e-mail address, postal address, phone number, mobile number and geographic location. You may provide this information when you request information, register, make a purchase or for other purposes. We may also collect demographic information such as gender, date of birth, occupation, employer name and zip code. In limited circumstances, we may collect payment information such as credit card number where needed to complete a requested service or transaction.
Automatically Generated Information: We may also collect non-personally identifiable information that is generated automatically while you are visiting the Site or elsewhere on the Internet when our advertisements are served, also known as log files. This data includes, but is not limited to, information such as IP address, web pages visited before and after visiting the Site, date and time, domain type, type of mobile device you use, your device’s unique ID, web pages you view and links you click on within the Site and interactions with our advertisements delivered by us or advertisements delivered by a third party advertising technology vendor. This type of information may be collected using different types of technologies, such as cookies and pixels. An IP address, for example, is a unique identifier that certain electronic devices use to identify and communicate with each other on the Internet. When you visit our Site, we may view the IP address of the device you use to connect to the Internet. We use this information to determine the general physical location of the device and understand from what regions of the world our Site visitors come. We also may use your non-personally identifiable information to enhance our Site.
All Site users remain anonymous unless they choose to give us their personal information. You may elect not to allow us to collect and use this non-personally identifiable data as part of our Service by following the Opt Out procedures described below.
Cookies and Other Technologies
Remember me: If you select “remember me” on your computer when logging on to the Site, The 4pm will set a persistent cookie to retrieve your username and password when you return to the site so that you do not have to enter it more than once. It also allows us to send confirmations, receipts, updates, alerts and support and administrative messages and otherwise facilitate your use of and our administration and operation of the Site. The persistent cookie also enables The 4pm to track and target the interests of users to enhance the experience on the Site. The persistent cookie is removed when you uncheck the “remember me” check box.
Google Analytics collects information anonymously. Google will not associate your IP address with any other data held by Google. Neither The 4pm nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website. It reports website trends without identifying individual visitors. You can opt out of Google Analytics without affecting how you visit our site – for more information on opting out of being tracked by Google Analytics across all websites you use, visit this Google page.
Web Beacons: Pages of our Site, advertisements, and/or e-mails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit us, for example, to count users who have visited those pages, engaged in our advertisement or opened an e-mail and for other related web site statistics (for example, recording the popularity of certain web site content and verifying system and server integrity).
Disabling Cookies: The “Help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting cookies, how to have the browser notify you when you receive cookies, and how to disable cookies altogether. Note that if you reject or block cookies, it may affect your ability to enjoy the full functionality and experience of our Site.
Opt out: We may use non-personally identifiable information to provide more relevant advertising and content. If you’d like to stop this Site from collecting certain types of information that provide more tailored online ads and messages to you, please click on the AdChoice link at the bottom of the site page. You can also visit the Digital Advertising Alliance site, by clicking here http://www.aboutads.info/choices, to opt out of interest-based advertising from other third parties using cookies.
Information Use and Sharing
The below chart summarizes our collection, use, and disclosure of your information:
|Types of Information Collected||Source of the Information||Purpose for Collection||Information Disclosed for a Business or Commercial Purpose? (Yes/No)||Categories of Third Parties (Which Does Not Include Service Providers) with whom the Your Information is Shared.|
|Identifiers (e.g., name, e-mail, postal address, and phone number)||Information directly submitted by a consumer online or offline; information collected pursuant to a transaction; information collected through communications with our customer service department; information automatically collected online (on our Site and elsewhere on the internet).||To administer and manage the Site; to deliver our services to our customers; security and fraud prevention; to develop our businesses and services; internal business operations; to process, evaluate and respond to requests and inquiries; to conduct marketing activities, including generating leads determining and managing the effectiveness of our own and our customers’ advertising and marketing campaigns; to monitor and enforce compliance with our terms; and/or any other purposes for which you provided the information.||Yes||Business partners, customers, third party web tracking providers, and marketing channels.|
|Demographic Information||Information directly submitted by a consumer online or offline; information collected pursuant to a transaction; information collected through communications with our customer service department; information automatically collected online (on our Site and elsewhere on the internet).||To administer and manage the Site; to deliver our services to our customers; security and fraud prevention; to develop our businesses and services; internal business operations; to process, evaluate and respond to requests and inquiries; to conduct marketing activities, including generating leads determining and managing the effectiveness of our own and our customers’ advertising and marketing campaigns; to monitor and enforce compliance with our terms; and/or any other purposes for which you provided the information.||Yes||Business partners, customers, third party web tracking providers, and marketing channels.|
|Financial Account Information||Provided by users.||To complete a transaction requested by the consumer.||Yes||N/A|
|Commercial Information (e.g., purchase histories)||Information directly submitted by a consumer online or offline; information collected pursuant to a transaction; information collected through communications with our customer service department; information automatically collected online (on our Site and elsewhere on the internet).||To administer and manage the Site; to deliver our services to our customers; security and fraud prevention; to develop our businesses and services; internal business operations; to process, evaluate and respond to requests and inquiries; to conduct marketing activities, including generating leads determining and managing the effectiveness of our own and our customers’ advertising and marketing campaigns; to monitor and enforce compliance with our terms; and/or any other purposes for which you provided the information.||Yes||Business partners, customers, third party web tracking providers, and marketing channels.|
|Website Browsing Activity||Yes||Business partners, customers, third party web tracking providers, and marketing channels.|
Use of Non-Personally Identifiable Information: The 4pm or our service providers or agents that provide services for us may use non-personally identifiable information as part of the Services to better tailor advertisements and other content in an effort to create a more relevant experience for each person that visits the Site or elsewhere on the Internet. This non-personally identifiable information may also be used to predict responses to advertisements, to help determine which ads perform best and which content is most appropriate for different individuals, to measure and optimize the effectiveness of advertisements, and to provide aggregate reporting to our service providers or agents and for our and their internal purposes.
Contests, Sweepstakes and Other Promotions: On our Site, you may wish to participate in contests, sweepstakes and other promotions that we may offer from time to time. Through these promotions, you may choose to participate in activities such as sharing information found on our Site with others and sending e-mail invitations. In connection with any contests, sweepstakes and other promotions that we may offer from time to time via our Site, we use the information you provide to administer the contests, sweepstakes and other promotions. Subject to applicable contractual or legal restrictions, we also may use the information to communicate with you, or the other people you select, about our ’ products and services or our service providers or agents partners may use such information to communicate with you about the contests, sweepstakes or other promotions or their products and services. If you choose to participate in these promotions, and are eligible to do so, we may ask you for information such as your name, e-mail address, date of birth and telephone number.
Third Party Features
Additionally, in the event that we offer a message board or any other interactive or social-type feature on a web site administered directly by us, please be aware that these areas may allow you to publicly post, and share with other users, certain messages, content, or other information (e.g., stories, pictures, ingredients, tips, etc.). Although we may take certain precautions to protect those who use these areas of one of our web sites, we encourage you to be wary of giving out any personal information in such public forums. The information you post can be collected and used by people you don’t know. We cannot guarantee the privacy and safety of these areas and are therefore not responsible for any information you choose to post. Your use of these features is fully at your own risk.
Terms and Conditions of Phone Number Opt Ins
Go to the4pm.com and sign up to receive political alerts, updates and news by registering your mobile number with us. By providing your phone number, you are consenting to receive calls and texts, including automated calls and texts, to that number. The 4PM will not share your information.
After signing up, you will receive a text message from XXXXX on your mobile number. Msg&data rates may apply. Msg freq may vary. Reply HELP for help.
Compatible carriers include: AT&T, T-Mobile® T-Mobile is not liable for delayed or undelivered messages, Verizon Wireless, Sprint, Boost, Alltel (Verizon Wireless), U.S. Cellular, Cellular One, MetroPCS, ACS/Alaska, Bluegrass Cellular, Cellular One of East Central Illinois, Centennial Wireless, Cox Communications, EKN/Appalachian Wireless, GCI, Illinois Valley Cellular, Immix/Keystone Wireless, Inland Cellular, Nex-Tech Wireless, Rural Cellular Corporation, Thumb Cellular, United Wireless, West Central (WCC), Cellcom, C Spire Wireless CellSouth, Cricket, Cincinnati Bell and Virgin Mobile®
To discontinue receiving SMS messages from The 4pm, text STOP to XXXXX. For additional help text HELP to XXXXX or contact [email protected]
We employ and maintain technology and security measures designed to protect your personal information. However, no data transmission over the Internet can be guaranteed as 100% secure. As a result, while we strive to protect your information, we cannot ensure or warrant the security of any information you transmit to us or receive from us.
Digital Advertising Alliance
This Site adheres to the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Principles for Online Behavioral Advertising, which administers a program to help inform consumers about data collection and advertising practices and provides consumers a means to exercise choice with respect to certain advertising practices of participating companies. For more information about the DAA and the choices available via the program, please visit the DAA web site at www.aboutads.info.
Your California Privacy Rights
If you do, we will need to collect your information such as your name, email or transaction history in order to verify your identity. You may also authorize an agent to make a request on your behalf, who will need to provide similar information for verification.
You may request to receive details about how we collect, use, and share your personal data. Specifically, you may request to receive the specific pieces of personal data that we have collected about you.
We do not discriminate against you for exercising any CCPA rights, such as the access and deletion rights described above. If we choose to offer a product enhancement or financial incentive that is contingent on you sharing personal information, we will ensure that the value provided to us by that collection is reasonably related to the value of the product enhancement or financial incentive.
Under California Law, California residents have the right to request in writing from businesses with whom they have an established business relationship, (a) a list of the categories of personal information, such as name, e-mail and mailing address and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes and (b) the names and addresses of all such third parties. To request the above information, please contact The 4pm on our Site or write to us at (with a reference to California Disclosure Information):
Email: [email protected]
We will respond to such requests for information access within 30 days following receipt at the e-mail or mailing address stated above. Please note that we are only required to respond to each customer once per calendar year.
We strongly encourage parents and guardians to regularly monitor and supervise their children’s online activities. We do not knowingly collect personal information from children under 13.
When you make a contribution to The 4pm, federal law requires us to obtain the following information: name, mailing address, employer, occupation, and amount of contribution. Federal law also requires us to report this information to the Federal Election Commission if an individual’s contributions aggregate in excess of $200 in a single calendar year. Any credit card information provided is only used to immediately process your donation. All contributions made to the Site are considered final unless the donation is not in compliance with federal election law and/or Federal Election Commission regulations. All purchases from the online store are considered contributions to The 4pm.
Special Statement for Job Applicants
Any personal information that you provide to us when applying for a career position with The 4pm will be used solely to consider and act upon your application. We may retain your personal information for a period of time, but only for as long as necessary for such purposes or as otherwise required by law. We may disclose your personal information to our agents for the purpose of evaluating your qualifications for the particular position you applied for, for other available positions or as otherwise required by law. We may also disclose your personal information to third parties hired by us to collect, maintain, and analyze candidates for career positions or as otherwise required by law.
Visiting our Site from outside of the United States