The 4PM

British banking giant HSBC has launched a marketing campaign that seems to champion two of the left’s favorite causes: global migration and gender “fluidity.”

THE QUOTE

“Gender’s just too fluid for borders,” reads a poster seen in a photo posted to Twitter Monday by English journalist Dan Hitchens, who has previously criticized HSBC’s “superficial” advocacy of “cosmopolitanism and diversity.”

When it comes to defining neoliberalism, HSBC’s marketing department continue to make the rest of us look like amateurs pic.twitter.com/Pw6AWdm8gv

— Dan Hitchens (@ddhitchens) October 11, 2021

The HSBC poster is part of the international financial service firm’s public relations push taking aim at literal and metaphorical “borders” because “they tend to get in the way of possibility.”

THE TREND

Conservative thinkers have warned of the rise of “woke capital” as bad news for blue-collar and conservative Americans.

• “[This arrangement] confirms the blue-collar suspicion that liberalism is no longer organized around working-class economic interests, and it encourages cultural conservatives in their feeling of general besiegement, their sense that all the major institutions of American life, corporate as well as intellectual and cultural, are arrayed against their mores and values and traditions,” wrote New York Times columnist Ross Douthat in 2018.

MEANWHILE

The U.K.’s withdrawal from the European Union has led to price hikes and shortages in the country, underlining how hard it can be to reassert national borders.